Role of SEO in Digital Marketing

why seo

Role of SEO

Is SEO important for your online business?

Having a business website should you care about Search Engine Optimization? After reading this article you will surely get an answer for it.

9/10 of internet searches start with a search engine. Search Engines are responsible for 85% of all website traffic.

From the below statistics, we come to know that Google Dominates search:

Google – 88%

Bing – 4.2%

Yahoo – 2.4%

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Types of Server Errors 5XX

5xx Server Errors

Server Errors

In this part, we will learn about the server errors which are very useful while the website is developed or revamped. Once the website is all set to go live, we should take care of all the server error pages which in return will make our website search engine and user friendly.

Server Error 5xx

Response status codes beginning with the digit “5” indicate cases in which the server is aware that it has erred or is incapable of performing the request.

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Types of Client Errors 4XX

4xx Client Errors

Client Errors

In this part, we will learn about the client errors which are very useful while the website is developed or revamped. Once the website is all set to go live, we should take care of all the error pages which in return will make our website search engine and user friendly.

Client Error 4xx:

Below mentioned are the important 4XX status codes which we need to take care:

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Types of SEO Status Codes Part 1

http status codes

Types of SEO Status Codes

HTTP Status Codes [Hyper Text Transfer Protocol Status Codes]

The HTTP status codes are standard response codes which are sent by web site servers on the Internet. These codes help to identify the cause of the problem when a web page or other resource does not load properly. These status codes are understood by major search engines like Google, Yahoo or Bing and they give benefits to the website accordingly.

The term HTTP status code is actually the common term for the HTTP status line that includes both the HTTP status code and the HTTP reason phrase.

HTTP status codes are sometimes called browser error codes or internet error codes.

Mentioned below are the 3 types of Response Codes which are very useful from Website Development and SEO point of view:

  1. Redirection 3XX
  2. Client Error 4XX
  3. Server Error 5XX

From the above mentioned response codes, we have only highlighted the main status codes which are often used while the website is developed or for SEO purposes.

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SEO Best Practices for URL Structures

SEO URL  Structure

SEO Best Practices for URL Structures

Today, we will learn how to frame URL structures which are user friendly and search engine friendly.

At the initial stage, when a new website is designed and developed, nobody is aware of the best practices that needs to be followed. If the website is getting developed under the observation of an SEO expert, we might end up with an SEO friendly website which will make easy for us to rank our product/service related keywords and brand keywords on the organic results of search engines.

Below are few basic SEO guidelines which we need to take care while forming URL structures: Continue reading

Future of Digital Marketing

Digital Marketing Services

Future of Digital Marketing

As per the statistics & for the past 5 years, digital marketing is increasing and it is getting very important to business strategies.

  • 80% of companies plan to increase their digital marketing budgets over the next 12 – 18 months

The one challenge that has been very prominent for digital marketers is the hiring of great talent:

The Top Hiring Barriers are finding:

  • Skilled Talent (cited by 65% of respondents)
  • The Cost of Quality Staff (30%)
  • Attracting Top Talent (21%)
  • Retaining Top Talent (16%)
  • Culture Fit (26%)

The Top Skill Sets companies are hiring for the year 2015 are:

  • Digital – Social/SEO/SEM (54%)
  • Content Creation (44%)
  • Big Data/Analytics (33%)
  • Mobile Strategy (30%)

Wherein the Traditional Marketing skills are lower on the list.

Considering the above, we have got 5 future forecast of digital marketing: Continue reading